Geo-marketing is an innovative method of integrating Geographical intelligence into all marketing aspects including sales and distribution.
The main focus of Geo-marketing is to exploit the
area to it's maximum potential.
Geo-marketing begins with the discovery of raw potential on the assumption that "birds of a feather flock together", i.e., similar potential customers may or could inhabit the same geographical area. Customer segmentation is analysed on social and demographic characteristics found in the defined areas.
Geo-marketing is one of ispacom's core competence . We connect and analyse your customer data with the given market information based on the territoral reference. We then map your customers and your market potential!
Other benefits of GIS include: